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Rayovac Unveils Game Changing Battery System At EUHA 2018

18 October 2018
Rayovac ProLine Advanced pack showing the SUPER PREMIUM packaging innovation including reclosable doors.

World-leading hearing aid battery manufacturer*, Rayovac, celebrates a successful EUHA 2018 after announcing a range of exciting product upgrades.

The company welcomed hundreds of delegates to its newly designed stand at this year’s event in Hannover, Germany, where it showcased its latest innovations including an exciting “step-change” to its battery system.

Following a year of multi-million dollar investment, Rayovac, a division of Spectrum Brands Inc., also launched its next generation packaging for the first time in Europe. Designed in partnership with both healthcare professionals and hearing aid wearers, its latest ProLine Advanced packaging combines ease-of-use with a battery product that delivers on long-lasting power.

The eye-catching packaging delivers a wide range of benefits to offer the consumer the power to hear more. All hearing aid batteries in the ProLine range come complete with its “no battery lasts longer**” Active Core Technology, which offers high-quality, powerful performance, consistency, and reliability.

Visitors at the 63rd annual congress were able to see for themselves the award-winning new packaging features including easy access, longer and wider tabs that are easier for people with poor dexterity to use and perforated packaging, which provides a compact battery holder and allows for batteries to be transported safely and discreetly. A superior secure dial provides a more controlled turn and keeps batteries secure and protected, while a click-shut re-sealable mechanism ensures batteries don’t get damaged.

Paula Brinson-Pyke, Director of Marketing at Rayovac, said: “We were delighted to introduce our new Rayovac ProLine Advanced battery system to the European market at this year’s EUHA and the feedback from delegates was really positive.

“As always, it was a fantastic event, providing inspirational insights into the best of the industry’s current technologies and the innovations of the future.

“The new Rayovac ProLine packaging range marks a step-change in terms of our offer for consumers and, coupled with our long-lasting Active Core Technology, it is very much focused on meeting their needs and ultimately giving them the power to hear more. We have listened to what both hearing aid wearers and healthcare professionals told us and we understand that they want a product that works for them and their lifestyle.

“All Rayovac ProLine customers can benefit from our product upgrades as well as the wide ranging support tools, marketing and loyalty programmes we offer to help audiology businesses make the most of batteries as a revenue driver.”

The new packaging range will be available to Rayovac ProLine programme customers across Europe from this autumn. It is designed for those who are looking to offer a little bit more, enhancing the current offer for hearing professionals. It comes complete with a range of ProLine support tools including displays, printed marketing materials and digital assets.

EUHA attendees also had the opportunity to find out about the benefits of becoming a member of the ProLine Excellence Club, which supports audiology business growth and provides members with the tools they need to stand out in a competitive market place, including loyalty schemes and marketing programmes to encourage repeat visits and extra sales revenue. Members also benefit from 24-hour shipping.

For more than 110 years, Rayovac has been committed to continuously investing in research, development and the manufacturing process of hearing aid batteries. It provides hearing solutions for the 360 million people around the world with disabling hearing loss.

During its time in Hannover, Rayovac also hosted its annual Evening of Excellence event. The occasion has become an annual highlight in the hearing industry calendar, where the overall winner of the prestigious European Audiologist of the Year competition is revealed.

This year Benjamin Schadow, owner of Hörstil in Erfurt, Germany, claimed the coveted title of European Audiologist of the Year (AOTY) 2018 just weeks after being announced as the German Audiologist of the Year.

Paula continued: “It was fantastic to join our industry partners and celebrate the achievements of Europe’s finest hearing professionals. I’d like to congratulate all the winners on their success and thank them for the outstanding contribution they have made to the industry and to the lives of their patients.”

For more information about Rayovac, like Rayovac on Facebook at www.facebook.com/HearwithRayovac or follow us on Twitter at www.twitter.com/HearwithRayovac.

*Based on internal company estimates of worldwide market share.

**Based on ANSI/IEC performance tests for sizes 10, 13 and 312 (except size 675).

"We have listened to what both hearing aid wearers and healthcare professionals told us and we understand that they want a product that works for them and their lifestyle."