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Rayovac Launches ProLine Programme Enhancements For The Digital Era

19 October 2016
The world’s number one selling hearing aid battery manufacturer*, Rayovac, is announcing an array of digital upgrades to its ProLine Programme at EUHA 2015.

Designed with the needs of the modern day audiologist at the forefront, the updated range will include a dedicated ProLine website and new category management tool, providing tips and advice to help audiologists boost sales.

The Rayovac ProLine programme supports audiology business growth around the world.

The new, dedicated website, which is to be unveiled for the first time this October, will further enhance this support. Included within the website is a digital overview of the ProLine Programme and its benefits, as well as access to a benchmarking tool, which audiologists can use to calculate potential business growth.

Within the site, a members only area with an individual login, will offer additional resources, downloadable ProLine materials, videos, online ordering, digital content and updated news. An interactive Category Management Tool provides members with a unique virtual experience, showcasing footage of an audiology practice and highlighting various point of sale tips and advice that can be used to boost battery sales and use space effectively.

The move follows the launch of Rayovac’s brand new ProLine packaging line in 2014. Rayovac invested significantly in the packaging range, providing a professional, fresh new look with extensively improved features aimed at both the audiologist and consumer.

Paula Brinson-Pyke, Director of Marketing at Rayovac, said: “Our entire ProLine programme has been designed around the audiologists we work with to offer them a full solution, above and beyond our quality batteries.”

“We are committed to enhancing our digital offer so that our members can benefit from an integrated on and offline programme. Through the new website and virtual content, ProLine members can access whatever they need at the touch of a button.”

“Over the last few years, Rayovac has invested significantly in our entire ProLine Programme to meet the needs of our customers and we’re delighted to be unveiling theselatest updates.”

The ProLine Programme includes a wide range of marketing opportunities, from displays and loyalty programmes, to a wide range of marketing materials and other promotions.

Rayovac’s ProLine packaging incorporates an easy-to-use secure double dial and ratchet feature, making batteries much easier to dispense. As well as the significant improvements to the user experience, features such as the packaging’s four-colour imprint option, allow audiologists the opportunity to customise the battery packs with their details in full colour.

With a 35% larger print area, allowing for more flexibility, there is the opportunity to create greater brand awareness for businesses – tailoring the battery packaging to the audiologists’ individual requirements.

“We are committed to enhancing our digital offer so that our members can benefit from an integrated on and offline programme. Through the new website and virtual content, ProLine members can access whatever they need at the touch of a button."