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RAYOVAC SHOWCASES LATEST INNOVATIONS AT EUHA 2018

17 October 2018

A couple are on bikes in the background of NEW Rayovac PROLINE super premium packaging.

World-leading hearing aid battery manufacturer*, Rayovac, is pleased to launch its new range of product upgrades at EUHA 2018.

Following a year of multi-million dollar investment, the company welcomed delegates to its newly designed stand on the first day of this year’s event in Hannover, Germany, where its latest innovations are on display including an exciting “step-change” to its battery system.

Designed in partnership with both healthcare professionals and hearing aid wearers, Rayovac, a division of Spectrum Brands Inc., has invested significantly in its latest ProLine Advanced packaging which combines ease-of-use, with a battery product that delivers on long-lasting power.

The eye-catching packaging has been designed with a wide range of benefits to offer the consumer the power to hear more. All hearing aid batteries in the ProLine range come complete with its “no battery lasts longer**” Active Core Technology, which offers high-quality, powerful performance, consistency, and reliability.

Visitors at the 63rd annual congress are able to see for themselves the new award-winning packaging features including easy access, longer and wider tabs that are easier for people with poor dexterity to use and perforated packaging, which provides a compact battery holder and allows for batteries to be transported safely and discreetly. A superior secure dial provides a more controlled turn and keeps batteries secure and protected, while a click-shut re-sealable mechanism ensures batteries don’t get damaged.

Paula Brinson-Pyke, Director of Marketing at Rayovac, said: “We are delighted to introduce our latest innovations to the European market at this year’s EUHA.

“We are looking forward to welcoming delegates to our newly designed stand over the coming days and explaining more about the enhancements we have made to our products.

“The new Rayovac ProLine packaging range marks a step-change in terms of our offer for consumers and, coupled with our long-lasting Active Core Technology, it is very much focused on meeting their needs and ultimately giving them the power to hear more. We have listened to what both hearing aid wearers and healthcare professionals told us and we understand that they want a product that works for them and their lifestyle.

“All Rayovac ProLine customers can benefit from our product upgrades as well as the wide ranging support tools, marketing and loyalty programmes we offer to help audiology businesses make the most of batteries as a revenue driver.”

The new packaging range will be available to Rayovac ProLine programme customers across Europe from this autumn. It is designed for those who are looking to offer a little bit more, enhancing the current offer for hearing professionals. It comes complete with a range of ProLine support tools including displays, printed marketing materials and digital assets.

EUHA attendees can also find out about the benefits of becoming a member of the ProLine Excellence Club, which supports audiology business growth and provides members with the tools they need to stand out in a competitive market place, including loyalty schemes and marketing programmes to encourage repeat visits and extra sales revenue. Members also benefit from 24-hour shipping***.

For more than 110 years, Rayovac has been committed to continuously investing in research, development and the manufacturing process of hearing aid batteries. It provides hearing solutions for the 360 million people around the world with disabling hearing loss.

During its time in Hannover, Rayovac will also host the annual Evening of Excellence event. The occasion has become an annual highlight in the hearing industry calendar, where the overall winner of the prestigious European Audiologist of the Year competition is revealed.

For more information about Rayovac, like Rayovac on Facebook at www.facebook.com/HearwithRayovac or follow us on Twitter at www.twitter.com/HearwithRayovac

*Based on internal company estimates of worldwide market share.

**Based on ANSI/IEC performance tests for sizes 10, 13 and 312 (except size 675).

***Exclusions apply. Orders qualifying for 24 hour shipment contain only ProLine branded products, are placed before 12 noon and contain 6,000 cells or less. Orders excluded from the 24 hour shipping guarantee include promotional orders, where there are any account issues such as customer credit, pricing or custom imprint changes. New customer set ups will not qualify for 24 hour shipping for their first order. 24 hour shipping does not apply when there are National holidays. See website for full T&Cs.

“All Rayovac ProLine customers can benefit from our product upgrades as well as the wide ranging support tools, marketing and loyalty programmes we offer to help audiology businesses make the most of batteries as a revenue driver.”