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RAYOVAC® SHOWCASES LATEST INNOVATIONS AND CELEBRATES AUDIOLOGY EXCELLENCE AT EUHA 2019

15 October 2019
Active Core Plus Technology Hearing Aid Battery which was announced at EUHA 2019

World-leading hearing aid battery manufacturer*, RAYOVAC®, is pleased to launch its new range of product upgrades into the European market and announce Europe’s top audiologist at EUHA 2019. 

The company, which earlier this year became part of the world’s largest battery business – Energizer Holdings Inc. – is welcoming delegates to its newly designed stand on the first day of this year’s event in Nuremberg, Germany.

Visitors are able to experience Active Core Plus™, RAYOVAC®’s next generation battery technology, showcased for the first time at this year’s EUHA.  

Building on the strong foundation of Active Core™ Technology, Active Core Plus™ is designed with more sophisticated functionality to meet the demands of modern-day devices. It consistently delivers excellent performance, quality and reliability – giving users an even better experience and peace of mind.

Paula Brinson-Pyke, Director of Marketing at RAYOVAC©, said: “At RAYOVAC©, we are constantly investing in and pushing the boundaries of hearing aid battery technology. We are delighted to introduce our longest lasting battery yet, Active Core Plus™, to the European market at this year’s EUHA Congress.

“We are looking forward to welcoming delegates to our stand over the coming days and explaining more about the improved battery life delivered by Active Core Plus™ and what this means for our professional customers and their business.

“We’ve worked with both hearing aid users and hearing professionals to develop a product that provides even longer lasting power in today’s most demanding devices and ultimately giving them the power to hear more.”

The new Active Core Plus™ is available to RAYOVAC© ProLine™ and Extra customers across Europe, enhancing the brand’s current offer for hearing professionals. It comes complete with a range of ProLine™ support tools including point of sale displays, bespoke pack branding, printed marketing materials and digital assets. 


EUHA attendees can also find out about the benefits of becoming a member of the ProLine™ Excellence Club, which supports audiology business growth and provides members with the tools they need to stand out in a competitive market place, including loyalty schemes and marketing programmes to encourage repeat visits and extra sales revenue.

According to a customer satisfaction survey conducted by RAYOVAC© in August 2019, 100% of ProLine™ customers are satisfied with the customised service and products they receive. RAYOVAC© ProLine™ was described by one survey respondent as: “consistently excellent and reliable.”

Paula continued: “In addition to benefiting from our product upgrades, all of our Proline™ Excellence Club members are able to profit from the wide ranging support tools, marketing and loyalty programmes we offer to help audiology businesses make the most of batteries as a revenue driver.” 

After the doors close at 5pm on the evening of the first day, delegates to the 64th annual EUHA Congress are invited to an Evening of Excellence and networking event on the RAYOVAC® stand, where they will be the first to hear the results of the prestigious 12th annual European Audiologist of the Year competition as the winner is announced. The occasion has become an annual highlight in the hearing industry calendar.

Active Core Plus

*Based on internal company estimates of worldwide market share

**Based on ANSI/IEC tests for sizes 312 and 13




“We’ve worked with both hearing aid users and hearing professionals to develop a product that provides even longer lasting power in today’s most demanding devices and ultimately giving them the power to hear more.”